As one of the most acclaimed opera companies in the US, Opera Theatre of Saint Louis manages to produce four wildly different opera productions every year — each with a high level of creativity, class, and conceptualization.

As one of the most acclaimed opera companies in the US, Opera Theatre of Saint Louis manages to produce four wildly different opera productions every year — each with a high level of creativity, class, and conceptualization.

Already having a consistent fan-base among older audiences, OTSL decided to reinvent its brand in an effort to draw younger crowds.

By creating very plot-driven opera "icons" that were emotive, rich, and graphic, the company was able to achieve its goals for broader audiences, while simultaneously peaking curiosity amongst viewers and the design community.