The top-ten, nationally ranked Barnes-Jewish Hospital wanted to provide a consumer-friendly magazine that poised the institution, as well as its Washington University Physician affiliates, as an approachable source for innovative leadership in research and technology.

The top-ten, nationally ranked Barnes-Jewish Hospital wanted to provide a consumer-friendly magazine that poised the institution, as well as its Washington University Physician affiliates, as an approachable source for innovative leadership in research and technology.

By using a bright color palette with friendly, easy-to-navigate typography and infographics, this 16-page premiere issue began a new chapter for the hospital's relationship with its patients.