As one of the premeire modern condominiums in St.Louis, 4545's brand campaign needed to relate a sophistication that was equally sleek, 'designerly,' and forward-thinking.

As one of the premeire modern condominiums in St.Louis, 4545's brand campaign needed to relate a sophistication that was equally sleek, 'designerly,' and forward-thinking.

Ample white space was paired with green and neutral overlay color effects, as well as discreet clear varnishes, to layer images and text into a fresh look that emphasized the tagline "Come Home to High Design."